Why is video marketing so powerful? Primarily two reasons: a) People like to know who they are purchasing from. A video provides the opportunity for the viewer (and hopefully customer) to see your face, hear your voice and build
trust; b) search engines, especially Google, love video content and index them rapidly.
YouTube receives over 1 billion views a day. Imagine what this can do to promote your business? Here are some ways to put YouTube to work for you and your business.
- Utilize your keywords when uploading a video. When you upload a video, use keywords in your title, make sure to place your URL first in the description and include keywords in your description as well. Tags are also
important so be sure to complete that section as well. A video that does not include these items will not drive the type of traffic you want.
- Spread your videos across the internet. Use other social media platforms such as Twitter and Facebook to make your video go viral. Embed your video into blog posts, Squidoo lens and website.
- Remember to include branding in your video. Add your logo, website address and distinct colors to your video.
- Create a series of videos. A powerful way to engage viewers is to create a series of videos on a specific topic or topics. Create a series of videos answering the top questions you receive about your product or service. Another idea would be to create a series of videos showcasing your products and the benefits viewers receive by using them.
Next is the final part of this series and we'll tie it all together and help you start to develop your social media strategy.