Have you heard the phrase, “Less is more”? This is particularly true when you are talking about a Virtual Assistant. A general virtual assistance (VA) business lets you take in clients from all walks of life. That's all good and well, but when you specialize, the client gets the benefit of your accumulated knowledge on each and every project.
One of the main reasons you probably started your VA business is so that you could work for yourself. As the person in charge, you have the right to decide what work you do or do not do.
Take your virtual assistant business to the next level by selecting a niche you would like to concentrate on. Niching involves tightening your business plan to include one main area of expertise. When you stick to one thing, you become good at it. You could even call yourself an expert in the field. Clients are prepared to pay good money to work with someone who knows their stuff. You can be that person.
How do you specialize? First, decide which services you enjoy performing for your client. It could be website design, social networking, handling personal matters or another area altogether. Many virtual assistants have worked in the public or private sector before becoming entrepreneurs. Use that knowledge to create a niche for your new business.
Reasons to Niche
The first reason is more money for your services. Because you provide the same services to all your clients, you can ask for a higher rate. This means that you could make the same profit that you did before but with fewer clients.
Secondly, niching lets you work at something that you love to do. It is a proven fact that when you are happy, you work better. That goes for employees and business owners. You gladly answer questions for customers or take on a trying task.
Thirdly, you can keep your clients satisfied with great customer service and job integrity. Your clients are assured of your best work and will recommend you to others. You build a solid faithful client base.
Specializing as a Virtual Assistant is a way to increase your business. Clients get an expert in the field and you get to work a business that you love. It's a win-win situation for everyone.